VIRginia International Raceway
Visit SoSi
TEDxVCU
Creative Print Bureau
Arcana
Collect.ed
KOSU Landing
Dusty Planet
I.T.
Be a Nuisance to Earth Killers
we.
Sal Scarpa-Friedman (he/they) is a multimedia graphic artist, UX/UI designer, marketing adept, and print junkie based in Richmond, VA. His creative approach to life and human-centered view of design inform his unique practice. Sal is currently working towards a B.F.A. in Graphic Design with a minor in Mixed and Immersive Reality Studies at Virginia Commonwealth University.
UX/UI research and design, visual prototype, and web development of a new Events and Retreats landing page for VIRginia International Raceway (VIR). Marketing strategy, advertisement concepting and design, and campaign rollout in service of advancing VIR's success as an events and retreats destination.
Visual design, print production, and assembly for VIR's Gold Marcom Award-winning Hot Laps Invitation Campagin.
Advertising/social media design concepting and market research for Visit SoSi's 2024 tourism marketing refresh, evolving both print and digital mediums.
Creative direction, brand and marketing strategy, social media management, print and digital design, web development, and copywriting for TEDxVCU's 2024 live speaking event, "Ripple."
Led TEDxVCU's marketing team across many marketing projects, directing event promotion, social media activity, and web management.
Print production and consultation, visual design, social media, and brand development for Virginia Commonwealth University's creative workspace/print studio.
UI/UX pitch concept for a mobile app centered around the spellcasting and spellbook mechanics for Dungeons and Dragons 5th Edition.
UI/UX pitch concept for a web app dedicated to helping film and TV collectors track and expand their collections.
Reimagination of KOSU's landing webpage with the goal of enhancing usability and showcasing the organization's various capabilities.
A 250-page artbook centered around a speculative future in which global warming has progressed to a near unlivable state, and Earth's wealthy class has begun to flee to Mars in order to create a new society. The book is built upon iteration and repeated ideas, and highlights the role of visual marketing in propganda and mass manipulation.
A hand-bound physical compilation of academic essays and papers centering around the themes of artificial intelligence in film. The book aims to explore artists' many evolving viewpoints surrounding artificial intelligence throughout film's history. Created in collaboration with Zach Montgomery, Lareina Alred, and Kyra Baron.
An 8-page call-to-action zine designed to spread awareness of the resistance movement against the Mountain Valley Pipeline in Virginia and West Virginia. Recontextualizes the 2023 paper "Civil Disobedience as a Radical Flank in the Mountain Valley Pipeline Resistance Movement" written by Cameron Baller.
The circulation of this zine was meant to reach a diverse audience of individuals who are unaware of the movement and have an interest in learning. Thus, many copies of the zine were printed, paired with a visually appealing sticker, and dispersed at various stores and art shows to be given away at no cost.
A handmade perfect-bound publication exploring feelings of homesickness through imagery and poetry. As you flip through the transparent pages, the images deconstruct and text is revealed.
